Closing the Education Gap between Fork and Farm
Having graduated from a PhD in Human Health and Nutritional Sciences, I feel I have some unique perspectives when it comes to nutrition, health, and our agriculture sector.
As consumers are increasingly interested in where their food comes from, they are also rightfully asking questions about the conditions in which it’s grown.
The agriculture and farming community has lots of influencers pushing information out and trying to communicate to consumers how their food is produced. But maybe it’s not reaching consumers in the best way and maybe it isn’t resonating when it comes from a farmer’s perspective.
So, if what we are doing isn’t working, why don’t we flip the conversation? Let’s look at the farm from the consumer perspective. Let’s bridge the knowledge and education gap from #forktofarm (rather than #farmtofork). And that is exactly what I’m trying to do!
This ties directly into our work at Wilton Consulting Group where we work with government, academia, industry, and community spanning the entire farm to fork value chain and ensure that voices are heard and complicated information is translated into easy to understand formats (#KnowledgeTranslation). As an independent research firm, we ensure that our work is non-biased and reflects credible research from peer-reviewed journals. Much of our own work revolves around the Ontario and Canadian agri-food sector and focuses on sustainability (which also happens to be a key consumer trend right now!).
I hope you’ll join me and follow along as I share credible, evidence-based information that’s good for you and good for our Canadian agri-food sector.
There are lots of ways to follow and stay informed.